Keith oversees the day-to-day operations of Exponential including each of the operating businesses: Tribal Fusion®, FullTango, LeadGenuity and Echotopic. He brings more than 20 years of business experience in operations, information technology, strategic planning, corporate development, finance and consulting, to his role at Exponential. Keith joined Exponential in early 2006 after a successful career as President & COO of Marketron International (formerly BuyMedia.com), a software supplier to the media industry. Previously, he was Chief Operating Officer of one of Electronic Arts' development studios, Director of Planning and Development at Disney Interactive and a Consultant in the Merger & Acquisition Group at KPMG. In 2007, Keith launched EchoTopic a contextual advertising business.