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Keith Garde, founder of PKA Management, brings over 25 years of experience in recording/touring artist management, serving as co-manager from the late 80’s through to 1995 for the internationally renowned rock group Aerosmith and continues to consult for the group today. His experience includes: business development; organizational systems, structure and processes; strategic alliance management; branding and imaging as well as having architected fan club management subscriptions and fan experience programs.
Keith has managed collaborations with Sony, Disney, Paramount Pictures, Viacom (VH1, MTV, and CBS TV), NBC, ABC TV, Oprah Winfrey, Clearchannel, Daimler-Chrysler, Proctor & Gamble, the NFL, ESPN, Make-A-Wish Foundation, Habitat for Humanity, National Academy of Recording Arts and Sciences, to name a few. Keith often serves as the executive in charge of video production for Aerosmith including such projects as Aerosmith MTV Icon and VH1 Aerosmith Behind the Music. He was the senior producer of Aerosmith’s A&E television special You Gotta Move as well as Sony Music’s DVD by the same name. Keith created, directed and produced the seminal rock n’ roll documentary Aerosmith’s The Making of the Pump. Keith has also produced and directed Aerosmith promotional videos.
Through his rich and varied experiences, Keith has developed particular skills in the areas of: brand management; marketing and merchandising for celebrities and businesses, analysis of organizational processes and group dynamics; group decision making; conflict resolution at the individual and group levels; complex project management; leadership development and executive coaching. Keith as an A.B. from Cornell University; was co-presenter with Steven Tyler of Aerosmith on Career Development at the Berklee School of Music (a course led by Livingston Taylor); and has spoken at the Sloan School of Economics on the subject of Organizational Processes for the Technology and Policy Program offered by Joel Cutcher-Gershenfeld. Upcoming Events Date VenueLocationPresale Start DateStatus | 