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Kathryn Olson is Chief Marketing Officer, responsible for expanding Shutterfly’s premium lifestyle brand through results-driven integrated marketing, merchandising and customer experience. She oversees the innovation of Shutterfly’s award-winning products and services, corporate communications, and the Company’s overall brand positioning including advertising, customer acquisition and retention, merchandising, direct-marketing, and creative services.
Ms. Olson has more than 20 years experience in strategic marketing for major consumer brands and she has served on the board of trustees for the ANA, Association of National Advertisers. Throughout her career, Kathryn’s work has been recognized with a number of industry awards including the Toy Industry Association’s Most Innovative,Most Educational and Overall Product of the Year awards, in an unprecedented sweep in 2005, as well as Ad Week magazine’s Ad of the Week award. Ms. Olson is also a member of the board of trustees for the Women’s Sports Foundation.
Prior to joining Shutterfly, Ms. Olson served as Chief Marketing Officer for LeapFrog Enterprises, Inc. where she oversaw all elements of marketing including consumer insights, product direction, advertising, corporate communications and licensing. Prior to LeapFrog, she was Vice President of Consumer Marketing for the William Wrigley Jr. Company. Previously, she was Executive Vice President of Marketing for Nordstrom.com, where she launched and helped establish the Internet apparel site as the industry’s premier site. Ms. Olson’s vast experience with consumer brands and consumer marketing also includes tenure as Vice President of Global Marketing for Monsanto Life Sciences and a decade in various positions with The Quaker Oats Company including lead roles with the Gatorade and Snapple brands.
Ms. Olson earned her BS at the University of Illinois and her MBA from the University of Chicago. | 