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Julie is one of the best-known executives in the in-game advertising industry. Formerly EA's National Director of Sales, Videogame Advertising, she established EA as the number one seller of integrated advertising placements in games. Last year, Julie brought top-tier advertisers into thirteen videogames and their respective online community properties, capping a five-year tenure where she increased year-on-year revenues by more than 60%. Prior to her work at EA, Julie drove sponsorships and advertising sales on Yahoo! Inc.'s FIFA World Cup site. Before joining Yahoo, Shumaker was director of sponsorship sales for Quokka Sports and its joint venture with NBC, where she introduced advertising, product placement and branded entertainment programming through media vehicles like nbcolympics.com, usopen.com and finalfour.net. Julie currently serves as vice president of worldwide sales for Double Fusion. | 