Joseph L. Breeden, Ph.D. President, COO Dr. Breeden, a co-founder of the firm, is SA's President and leads the design of advanced analytic solutions that comprise the firm's market offerings. Dr. Breeden co-founded the Prediction Company in 1992, where he employed advanced analytical methods to find pockets of predictability within the financial markets. Subsequently, he performed independent consulting work for clients involved in commodities trading, business forecasting, and sports handicapping. He was a member of the Santa Fe Institute for several years conducting research in the areas of chaos theory, complexity, and agent-based simulation. Just prior to SA, Dr. Breeden was a Senior Scientist in the Investment Analytics Group at CASA, the Center for Adaptive Systems Applications in Los Alamos, NM. While at CASA, Dr. Breeden used advanced modeling and simulation technologies to solve business problems for several top corporations. Among these, he created a consumer lending portfolio management tool for emerging markets for Citicorp, a merger and acquisition simulator in telecommunications for a top strategic consulting firm, and a product features optimizer for a leading agrichemical and biotech company. At Strategic Analytics, Dr. Breeden continues to give presentations on Retail Portfolio Management at conferences in the US and Europe and in joint training courses with the Risk Management Association (RMA). He is currently on the editorial board of The Journal of Risk Model Validation, and has published many articles on modeling retail portfolios.