Jorge Sorokin is Director for Barbachano International’s Business Consulting practice. Jorge has over twenty years of executive management experience with International Manufacturing Companies throughout Mexico and the U.S. and over seven years in consulting particularly in lean manufacturing and productivity improvement, interim turnaround management, acquisitions, restructuring and reorganizations, Mexico manufacturing start-ups, technology transfers, and strategic planning. Jorge is an expert at minimizing the natural differences and cross-cultural gaps found at multinational companies in areas such as communications, managerial styles and executive level of expectations. His work experience lies within a wide range of industries: medical systems and major appliances at General Electric, automotive manufacturing (Mexicana De Autobuses), a knit wear manufacturing company (Carter’s) in Mexico City, a medical device manufacturer (American Optical), a pharmaceutical biotech start-up (Dermatrends), an internet company (Viajo.com), and Marsh + Flagg, a mergers and acquisition firm located in San Diego, CA. Born & raised in Mexico City, Jorge received a B.S. Degree in Electrical Engineering as well as a Masters Degree in Biomedical Engineering from the University of Texas at Austin.