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As the Director of Analytical Services, Jon Godin develops and supports complex market research designs and analyses, while also providing company-wide expertise on online data collection and programming.
With over ten years experience in the market research industry, Jon has developed expertise in all aspects of sample and questionnaire design, project implementation, and data analysis.
Since joining Chadwick Martin Bailey in August 1998, Jon has been at the forefront of developing Chadwick Martin Bailey’s advanced conjoint techniques: including discrete choice modeling, adaptive (hybrid) conjoint analysis, full-profile conjoint, maximum difference scaling, and Hierarchical Bayes utility estimation techniques.
Prior to joining Chadwick Martin Bailey, Jon worked as a Project Director for Pathfinder Research Group. While there, Jon concentrated on new product development, pricing, naming, positioning and advertising research. He also worked extensively with customer satisfaction, usage, and behavior research for both business-to-business and consumer-oriented clients.
Graduating from Grove City College, Summa Cum Laude with a B.A. in Business Administration and Sociology, Jon received his M.A. in Sociology from Northwestern University, with concentrations in organizational and historical sociology and methodology. | 