John Nives brings more than 25 years of expertise in technology sales, marketing and business management to his role at 4R. Mr. Nives is responsible for the commercial organization which includes sales and client service.

Prior to joining 4R Systems, Mr. Nives was Vice President and General Manager of Marketing Technology Solutions (MTS), where he managed the Pharmaceutical Information alliance between MTS and ACNielsen. Previously, he held executive positions at the world largest information company VNU / Nielsen Marketing and Media Research. Mr. Nives was Senior Vice President, Global Sales and Marketing for Nielsen//NetRatings and Senior Vice President, General Manager of Consumer Direct an initiative between ACNielsen and Yahoo!. Prior to joining Nielsen, he was an Executive Vice President at Information Resources. He began his career in Management Science at Kraft General Foods.

Mr. Nives earned an MBA in Finance and Computer Science from Pace University and a B.S. in Industrial Engineering from State University of New York at Buffalo.