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Dr. John Martin is Chairman and co-founder of Chadwick Martin Bailey, Inc. and has over 30 years consultative experience designing and implementing custom projects in market segmentation, customer and employee value delivery for a broad range of industries in the United States and abroad. An expert in building and quantifying brand value, performance measurement, employee feedback, product and market development and market positioning, his present work centers on linking strategic vision, planning, and goals with customer and employee experiences to increase brand advocacy and business results.
John has been a central figure in developing Chadwick Martin Bailey's marketing analytics approaches, encouraging executives across a broad range of businesses to make strategic and operational decisions that are rooted in the marketing sciences. He has served on the Board of Examiners for the Malcolm Baldrige National Quality Award, and has been a judge for the Massachusetts Quality Award.
An Adjunct Professor of Business at Babson College, Dr. Martin has previously served on the faculties at Babson College, the Boston University School of Management, and at Northwestern University's Kellogg Graduate School of Management. John earned his Ph.D. in Marketing at Northwestern University, an M.B.A. in Marketing at the University of California, Los Angeles, and his B.Ec. (Honors) from the University of Western Australia.
John enjoys Cape Cod and manages real estate in his spare time as a hobby. | 