Opinion Dynamics Chairman John Gorman is one of the nation's leading experts in using public opinion and market research data to make decisions and plan campaigns. Mr. Gorman's thirty-five years of experience working on major research projects for Presidential candidates, Fortune 500 corporations, and America's leading academic and non-profit institutions has given him a unique perspective on the strategic challenges facing policy makers today.
Mr. Gorman has authored public attitude studies on such diverse topics as electronic banking and America's military and economic role in the world. He has supervised research for industry environmental campaigns in the soft drink, paper, plastics and chemical industries. Mr. Gorman has also directed political research for hundreds of ballot question committees, and, ballot candidates like, President Jimmy Carter, along with several congressmen, governors and local officials.
While an undergraduate at Harvard College in 1970, Mr. Gorman co-founded Cambridge Survey. Over the next decade, Cambridge Survey grew into one of the largest political polling firms in the country. Mr. Gorman then switched focus, helping to found Cambridge Reports in 1974, which provided issue and market research for business. Mr. Gorman and several associates founded Opinion Dynamics Corporation in 1987.