As SVP of Product Management John drives overall product strategy and has product level profit and loss responsibility. His team works closely with both account management and operations to ensure Telephia’s products are continually evolving to meet customers’ performance measurement needs. John joined Nielsen Mobile in January 2002. Prior to joining Nielsen Mobile, he held various management positions at telecom and technology based start-ups, including Flashpoint Technologies, Netro Inc. and Pacific Bell Mobile Systems. John also spent four years as a strategy consultant at Marakon Associates. John has a Masters of Business Administration from Stanford and an AB in Economics from Princeton University.