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As president and chief executive officer, John Federman is responsible for Guidester's strategic direction, growth and corporate vision. Mr. Federman brings more than 20 years of experience with innovative information technology and media companies to Guidester.
Prior to joining the Company, Federman was the CEO of eStara, the leading provider of proactive conversion solutions for enhancing online sales and support initiatives. After growing topline revenue four-fold, eStara was acquired by Art Technology Group (ATG) in 2006. While at eStara, he helped leading online retailers connect with high-value customers at crucial times in the buying experience to improve online conversion rates and reduce shopping cart abandonment.
Mr. Federman has extensive experience in developing start-up companies and driving them to growth and profitability. As co-founder, president and CEO of Dotomi, an Internet advertising company, he was responsible for its successful rollout in the United States. As president and CEO of AdSmart, a CMGI company, he grew the company tenfold and orchestrated its sale to Engage. Following AdSmart, he successfully repositioned Newmediary from a destination site to an ASP supporting a private label directory network, and sold that company to CNet Networks. Mr. Federman's career began at Ziff Davis Publishing, where he held a number of positions culminating as Publisher of PC Week, the world's Number 1 trade journal.
Mr. Federman is a graduate of the University of Massachusetts and holds a Bachelor of Arts degree in Business and Art. | 