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Joel Wachtler is Vice President of Marketing and Strategy at iPass, with responsibility for evolving iPass' corporate strategy, ensuring the development of new capabilities, services, pricing and messaging consistent with this strategy, and the effective promotion of the company and its services to prospects, customers, partners and other stakeholders.
Joel joined iPass in 2003, and under his leadership the company strategy has evolved to best capitalize on its unique technology platform and market position. Joel has also developed the company's product management function, created and implemented new fee-based pricing models that better monetize iPass' growing customer value, and built a metrics-focused and database-driven marketing operation.
Before joining iPass, Joel served as Vice President of Business Markets at Telenet, a broadband multimedia company in Belgium, where he held profit and loss responsibility for the company's B2B broadband Internet, telephony and data communications business. Earlier, he held various strategy and development executive positions at Media One, where he developed the company's international strategy and capital markets positioning, and led development activities in the cable TV, telephony and cellular telephony businesses. As Vice President of Development at Media One he founded ERA GSM, which became Poland's largest and most successful cellular operator. At U S WEST, Joel led the Business Development team that created the strategy and business plan leading to the formation of U S WEST Media Group, which subsequently became Media One.
Joel holds both a B.A. and M.A. in Psychology from the University of Chicago, a Ph.D. in Psychology from the University of Virginia, and an M.S. with concentrations in Marketing and Finance from the Sloan School of Management at the Massachusetts Institute of Technology. | 