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Joe South joined Shadow Financial Services as president in January 2006, and is responsible for defining the company’s strategic direction and the composition of the company’s product offering along with driving its sales and marketing efforts. South has more than 20 years of experience growing, nurturing and developing boutique organizations in the investment industry having spent time in securities finance, treasury management and product accounting. Most recently, he was at Greenwich, Conn.-based hedge fund Paloma Partners where he was executive vice president at its broker-dealer Paloma Securities. There, South was responsible for the U.S.-based domestic and international securities finance group and for business development of its hedge fund transparency offering. Prior to that, he was senior vice president at Canadian-based Maple Financial Group where he ran the securities finance business unit working from its U.S. broker-dealer Maple Securities, U.S.A. During his tenure, South established and built the company’s securities finance presence in Canada, the U.K. and the U.S.Earlier in his career, he held positions at Canadian-based Scotia Capital Markets in both the treasury management and financial reporting groups. South began his career at Ernst & Young in Toronto.South earned a bachelor of commerce with honors from Queen’s University at Kingston, Ontario, Canada, and holds a professional accounting designation granted by the Certified General Accountants Association of Canada. | 