|
Joan co-founded BBK Worldwide in the 1980s and drove the company to a leadership position in the emerging arena of direct-to-patient communications for healthcare services and products. Over the last decade, her innovations have helped shape the burgeoning field of patient recruitment for clinical studies and kept BBK at the forefront of emerging trends. Most recently, she has begun redefining the field by creating TCN e-Systems, LLC, with fellow founder Bonnie A. Brescia a company focused on the development and delivery of Web-based solutions to support the global patient recruitment capabilities of life science companies. Joan invests significant energy and resources in improving public and industry understanding of the value of clinical research and the patient's crucial role. She conceived and developed Good Recruitment PracticeSM, a set of industry standards for optimizing patient and physician participation in clinical studies. Joan also spearheaded the development and launch of TrialCentralNetSM, BBK's first version of TCN e-SystemsSM: BBK's Web-based, e-business toolkits that maximize recruitment efforts and decrease enrollment times by instantly enhancing sponsor companies' patient recruitment planning, management, infrastructure, and implementation. Joan co-authored the book, Reinventing Patient Recruitment: Revolutionary Ideas for Clinical Trial Success, published by Gower Publishing Limited in January 2007. She regularly contributes her knowledge to key industry publications, and in 2005 she was selected by PharmaVOICE as one of the 100 most inspiring people in the industry. Prior to founding BBK, Joan helped build the nationally acclaimed public affairs division at Beth Israel Deaconess Medical Center and held communications positions at the prestigious Harvard Community Health Plan of New England. Joan has taught healthcare marketing at Boston University's College of Communication, and is currently serving on the Tufts University alumni board tasked with creating a communications minor. | 