Jim Twiggs, Vice President of Strategic Services, is responsible for customer integration efforts, as well as customer compliance for all of our traditional and DigitalWorks customers. With the launch of our new formats (UMD and BD), our new technology products through DigitalWorks and new major customers requiring contracts and Service Level Agreements, the need for a coordinated, disciplined approach to compliance and integration has never been higher. Jim will additionally be responsible for artwork services, strategic planning, marketing and communication.Mr. Twiggs joined Sony DADC in November of 1993 as the Terre Haute facility’s Manager of Material Procurement. In May of 1995, he became the company’s Director of CD-ROM Operations. Since that time, he has held various roles including: Director of the PlayStation Business Unit, Director of B2B Business Unit, Director of Distribution Services, Director of New Business Development and Services for the Americas facilities and Director of New Technologies. Mr. Twiggs assumed his current position in January 2006. Before his employment with Sony DADC, Mr. Twiggs worked for SMC Pneumatics, Inc. - a leading global supplier of process automation equipment. He began there as a Design Engineer in 1987 and rose through four manager positions before leaving SMC Pneumatics for his employment with Sony DADC. Mr. Twiggs earned a Masters degree in Business Administration, from Indiana University Kelly School of Business. He also holds a Bachelor of Science degree, earned from Purdue University, in Mechanical Engineering.