Jim Kite, 40, President, Connections Research and Analytics, is charged with setting the vision of consumer insight initiatives and general research services for MediaVest and its clients. He also serves as a member of MediaVestís executive team.
In addition to his duties at MediaVest, based in New York, Jim is responsible for developing and overseeing consumer insight tools for Starcom MediaVest Group (SMG) in Canada and Latin America.
A recognized leader in driving innovative research, Jim not only spearheads groundbreaking studies on many of the industryís hottest topics such as consumer engagement, word-of-mouth metrics, Video on Demand, in-store media, single-source data and print effectiveness, but more importantly, his findings translate into tangible results for clients. Also counted among his numerous accomplishments, Jim was instrumental in the breakthrough The Weather Channel effectiveness deal that includes a major The Weather Channel / MediaVest research project that addresses the linkage between programming environment, consumer involvement and advertising effectiveness.
In addition, Jim is an active member in many industry organizations such as the AAAA Media Research Committee, as well as a highly sought-after expert frequently quoted in the press. Most recently he was featured in Advertising Age, Adweek, and Media magazine.
A 17-year veteran of the media services industry, Jim was previously the EVP, Director of Global Research at Universal McCann for eight years, starting in London and transferring to the New York in early 2004. At Universal McCann he developed proprietary research, insight and non-econometric modeling planning tools, the most far-ranging of which was the 50-country Media in Mind study. Prior to Universal McCann, Jim was head researcher at BSkyB where he was a key architect behind the establishment of a satellite TV audience currency in the UK