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Jim brings almost two decades of experience in writing and message strategy to the PR and marketing success of Deloitte, Blue Cross and Blue Shield of North Carolina, etrials, HemCon and other clients. Before joining Capstrat, Jim was a member of Edelman’s Editorial Services team in New York, where he helped Bill Gates relaunch the Zune media player, wooed Capitol Hill as part of US Air’s bid to acquire Delta Air Lines, and crafted the master narrative for Trojan’s Evolve campaign to promote healthier attitudes toward sex. He wrote mouthwatering Web content for Barilla pasta and articulated the benefits of probiotic cultures for Dannon yogurt. He also wrote often about RFID applications for Symbol Technologies, now a subsidiary of Motorola, and supported a number of pharmaceutical and consumer health clients including Novartis, Schering-Plough, AstraZeneca, Johnson & Johnson and GlaxoSmithKline. Earlier, as editorial director of Giles Communications in suburban New York, Jim worked to keep clients such as Yamaha and Remo at the top of the consumer musical products market, while at the same time promoting greater access to music education for non-profits such as VH1 Save The Music and the American Music Conference. He also built AMC’s signature program, a nationwide annual survey program that still finds the Best 100 Communities for Music Education in America each spring and took Sesame Street’s Elmo to testify before Congress on behalf of increased arts funding. Jim was an award-winning reporter and government public affairs officer before turning to agency life. His forays into freelance magazine writing have included numerous baseball features and a spot in a Kevin Costner movie. He graduated from Lafayette College and holds an MA in Journalism from the S. I. Newhouse School of Public Communications at Syracuse University. | 