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Jennifer has 12 years of B2B (business- to-business) and B2C (business-to-consumers) marketing communications experience that includes a diverse and extensive background in both client and agency environments. As Director of Marketing at BBK, Jennifer is responsible for creating and implementing strategic marketing programs for the companys global divisions, as well as corporate level branding. She manages the marketing department, including marketing research and data analysis, and external agencies, which assist in the design and implementation of all aspects of marketing campaigns and positioning tactics. Professional Experience Prior to joining BBK, Jennifer served as Director of Marketing for a commercial real estate finance company, where she led the cross-functional group that successfully developed the Firm's corporate brand identity and directed its marketing initiatives for several divisions. Jennifers experience also includes the management of key components of a high-profile, fully integrated cause- marketing program for General Motors Corporation while serving as Brand Account Manager for a mid-sized marketing and advertising firm. | 