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Jeffrey Campbell is a senior level executive that brings over 10 years of hands on Direct Marketing and Direct Response experience to Focus Management Group. Jeff has an accomplished track record in the development and execution of marketing campaigns that utilize multiple media channels while concurrently optimizing operating efficiencies. In addition, he has helped facilitate the growth and development of business under his management by securing early and later stage financing in order to execute development and exit strategies.
Prior to joining Focus, Jeff served as the Chief Operations Officer for Dermacia, Inc., a leading nutraceutical company based in Southern California. Under Jeff's direction, Dermacia was able to successfully launch their skin care/cosmetics line by utilizing Direct Response to build brand awareness while growing sales. Dermacia's infomercial was consistently ranked in the IMS top 25 for over 8 months and in the top 5 for 4 of those months. His experience in Direct Marketing Consulting with various Fortune 500 clients helped developed Dermacia into a category leader.
Jeff also served as President of UltraConversions, a wholly owned subsidiary of Intermix Media (previously eUniverse) that focused on the development of upsell and cross sale opportunities for their ecommerce platform. While Chief Operations Officer for US Capital, a financial marketing firm focused on the subprime credit sector, he had hands experience managing all aspects of multiple call centers ranging in size from 100 to 300 seats primarily for outbound telemarketing from technical platforms to data acquisition.
Jeff received his BA from the University of California, Berkeley, and was awarded his MBA from the University of California Los Angeles.
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