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Dr. Jeff Sholl has had over 34 years of experience in the processed food and fresh produce industries. He has held senior management positions in Research and Development, Marketing, Sales, Manufacturing and Quality Control, and Plant Breeding. He currently serves as Managing Director of Potandon Produce LLC and as Owner and President of The Sholl Group II, which markets branded fresh produce under the Green Giant label. Jeff works closely with numerous trade associations representing the fresh produce industry including United Fresh Fruit and Vegetable Association, Western Grower’s Association, International Fresh Cut Vegetable Association, and the Produce Marketing Association. He also works closely with several grower/shippers of fresh produce, some of which provided the data necessary to build Food Incident Profiles discussed previously. Through his experience in various food companies, Jeff has had hands-on experience in several trace and recall incidents. He has a thorough understanding of the distribution chain for highly perishable fresh produce and the logistical issues that arise during a recall event. In collaboration with USDA, FDA and Pillsbury R&D, Green Giant developed guidelines for the sprout industry on safe handling procedures for sprouts and initiated the first hold and release program for broccoli sprouts. | 