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Jeff Basham is responsible for the development and execution of Metrics marketing and sales plan as well as for managing the company’s sales staff. He also helps formulate the contract services sales forecasts and serves on the Metrics senior management team. Basham joined Metrics in 2003. He has 30 years of experience in the health-care products industry, having previously held titles of chief executive officer and president in addition to sales and marketing positions. Basham holds an undergraduate degree from The American University in Washington, D.C., and a master’s of business administration degree from Keller Graduate School of Management in Chicago. | 