Jay brings exceptional depth in new product concepting, business-to-business marketing, healthcare, travel, and global brand strategy to the Sterling-Rice Group team. Jay spent more than a decade developing and launching a wide array of medical products for Ohmeda, an industry heavyweight in medical supplies and patient monitoring. The scope of many assignments was global and included a two-year stint living in the UK. In addition to working with global corporations, Jay founded a highly successful medical device start-up and has helped many emerging brands while at SRG. Jay has played a key role in leveraging the company's unique branding capabilities into technology arenas such as healthcare, telecom, and Internet-based markets. In his twelve years at Sterling-Rice Group, Jay has played a major role in many varied projects representing a wealth of brands, including GTE, Qwest, HP, Globus & Cosmos, TCI, Ralston Purina, AT&T Broadband, US Surgical, Valleylab, and Ohmeda.