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Jay DesMarteau is President of CIT Equipment Finance. In this capacity he is responsible for developing and growing CIT’s middle market equipment finance business growth and working with the Equipment Finance leadership team to drive sales deal structuring portfolio and customer management.
Areas of expertise:
Growing sales force (salesforce.com)
Measuring growth
Acquisitions and reorganizations within CIT
Taking general sales professionals and moving to vertical models
Internal restructuring
DesMarteau joined CIT in 2006 as the Chief Sales Officer of Commercial Finance. In this role he was responsible for leading the developing strategic marketing plans establishing sales metrics implementing sales compensation programs building sales force automation capabilities and driving cross-selling results.
Prior to joining CIT DesMarteau worked with GE for 15 years. He held many roles there and most recently led the front-end consolidation of GE Capital Solutions which incorporated the merging of GE’s $2 billion Net Income Equipment Finance Inventory Finance and Vendor Finance business units. Before this he also led the sales and marketing teams for a $10 billion domestic finance business. DesMarteau was also a Certified Master Black Belt in the GE insurance business units. He has received many awards including the GE Marketing Leadership Award and the USA Today/RIT Quality Cup for performance in the Financial Services industry.
DesMarteau holds a BS in Industrial Management from Purdue University and an MBA from Duke University.
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