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Ms. Nicholson has over 15 years experience in publishing and direct marketing. She joined 101communications in April 2002 and assumed her current position of General Manager for 101direct, the list services division, in August 2003. Prior to joining 101communications, Ms. Nicholson spent more than 8 years at SRDS in Des Plaines, IL. As Director of Marketing Communications at SRDS, she led all corporate marketing as well as all subscriber and advertiser marketing on all SRDS products including their two direct marketing products the Direct Marketing List Source and SRDS DirectNet. Prior to SRDS, Ms. Nicholson held several marketing positions in the magazine and book publishing industries, as well as the conference industry.
Ms. Nicholson has a BA in Journalism from the University of Kansas in Lawrence, KS and a Certification in Direct Marketing from DePaul University in Chicago, IL. For more than 15 years, she has been an active member of the Direct Marketing Association. | 