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James Collas, Chief Executive Officer, President, and a Director of the Company. From April 2007 until the present, Mr. Collas has been the Chief Executive Officer, President and a Director of the Company’s subsidiary, Socialwise, Inc., a California corporation, as well as our Company’s Chief Executive Officer, President and a Director since October 2007. From September 2005 through March 2007, Mr. Collas was President, CEO and a Director of DVD Movie Update, Inc. From November 2002 through August 2005, Mr. Collas was an executive consultant in San Diego specializing in early stage ventures in the technology and internet space. From January 2000 through October 2002, Mr. Collas was a Founder and Managing Partner of IdeaEdge Ventures LLC, a San Diego based an internet venture incubator. From September 1998 through September 1999, Mr. Collas was President of Amiga, Inc., which was a subsidiary of Gateway, Inc. From June 1992 through August 1998, Mr. Collas was Chief Technology Officer and Senior Vice President of Product Development at Gateway, Inc., a computer manufacturer and retailer. | 