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James Altrichter has extensive experience providing fan loyalty systems for the sports, leisure and entertainment industries. Prior to co-founding Smart Button, Mr. Altrichter led enterprise software development for EnviroMetrics, the leading provider of environmental compliance software to Fortune 500 companies. Mr. Altrichter also spent nine years developing transaction processing systems and point of sale terminals for horse racing facilities at Scientific Games Corporation. He is an expert on database marketing systems and has spoken at several conferences including the 2000 International Gaming and Wagering Business Expo, the largest show for the gaming industry and the 2001 World Gaming Congress. | 