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Jagdish N. Sheth is internationally known for his scholarly contributions in Marketing, Customer Satisfaction, Global Competition, and Strategic Thinking. Sheth has worked for numerous industries and companies in the U.S., Europe, and Asia, both as an Advisor and a Seminar Leader. His clients include AT&T, BellSouth, Comstream, Cox Communications, Ford, Motorola, Nortel, Sprint, 3M, and Whirlpool. He was Fellow of the American Psychological Association and a past President of the Association for Consumer Research. He received the Outstanding Marketing Educator Award in 1989, the Outstanding Educator Award in 1991, and the PD Converse Award in 1992. He was selected as Distinguished Fellow of the Academy of Marketing Science in 1996 and received the Distinguished Fellow Award from the International Engineering Consortium in 1997. Sheth's previous positions include Professor of Marketing at the University of Southern California, founder of the Center for Telecommunications Management, Distinguished Professor of Marketing at the University of Illinois, Faculty Member of Columbia University, and Massachusetts Institute of Technology. | 