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Jackie Heitman, Senior Vice President of Marketing
Jackie Heitman brings to the Bresnan management team an extensive background in integrated marketing across a variety of industries including cable, sports, entertainment, telecommunications, and broadcast television.
In her role as Senior Vice President of Marketing at Bresnan, Ms. Heitman oversees corporate marketing and sales . She is also spearheading the company’s bundled service initiatives, to include such products as digital cable, high-speed Internet, and voice.
Ms. Heitman came to Bresnan from Cox Communications where she held the post of Marketing Vice President for New Orleans. At Cox, she planned and executed the launch of the company’s telephony product on a facilities-based switched platform, achieving nearly 13% market penetration in the first year of being fully launched. Prior to that, she held a variety of top-level marketing and research positions in which she was responsible for the development and implementation of integrated and targeted business-to-business programs, growth of revenue streams, and realization of cost savings for large and medium-size businesses. Ms. Heitman is a member of the CTAM Summit Planning Committees for 2007 and again in 2008.
Ms. Heitman holds an MBA and a BS in Business Administration, both of which she earned at the University of Dayton. | 