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J.B. McKoy’s background encompasses over 20 years in marketing and business development roles for firms ranging from the Fortune 500 to small privately-held concerns, primarily in highly technical fields. His responsibilities have entailed tier one and national account management sales efforts in addition to directing marketing initiatives. His client industry experience comprises a wide array of vertical markets including telecommunications, finance, healthcare, manufacturing, and services. J.B.’s exceptional analytical skills, which allow him to quickly assimilate client operational methods and to recognize opportunities for process improvement, are complemented by his ability to conceive and execute creative solutions resulting in increased client productivity and higher revenues. He is also adept at identifying and penetrating new markets in order to help clients create a diversified revenue base. Other critical skills in which he has a demonstrated proficiency include: Identifying client core competencies and corresponding optimal target markets Uncovering unmet customer needs in order to create competitive advantage Clearly articulating client’s value proposition and marketing message Originating and implementing market penetration strategies Proactively counseling management on potential internal and external roadblocks Improving customer loyalty, retention and referrals through superior service In addition to his extensive corporate background, he has gained a wealth of valuable insights that can only be obtained through owning and operating one’s own business. J.B. earned his B.A. in French and Computer Science at Dartmouth College, in addition to completing advanced training in professional selling skills and customer relationship management. | 