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Remember Tom Cruise in Jerry Maguire? Sit and listen to Ian rave about the limitless possibilities of digital marketing, and you might think you're talking to Jerry himself. His passion is that contagious. But Ian's no actor. He's a bona fide expert at identifying innovative ways to help clients and prospective clients leverage the Internet to achieve business objectives and deliver measurable results. Ian has served as a pioneer in the digital marketing arena for over a dozen years, founding a variety of businesses, including one of the Web's first online event and promotions companies and an online music channel that became the emerging artists channel on Kazaa. At imc˛, Ian's directed many leading organizations, including Procter & Gamble, Omni Hotels, Pfizer, The American Diabetes Association, and GlaxoSmithKline. Ian is often involved in training and corporate evangelism for imc˛'s clientele. In addition to corporate evangelism, Ian instructs a class entitled Leading Strategic Internet Marketing for the full-time and professional MBA programs at the Cox School of Business at SMU. The class arms MBA candidates and business leaders with proven strategies and approaches for the ideation, planning and execution of online marketing initiatives. The class, first taught 10 years ago, was the first Internet curriculum developed for the business school. Before coming over to imc˛, Ian worked in sports marketing and general advertising on accounts like the NFL, Nokia, Corona and Bombardier. He received his MBA from the Cox School of Business at SMU and his Bachelor of Science in corporate communications from the University of Texas. | 