Every Tom, Dick, and Holmfridur in her native Iceland is listed in the phone book by first name, which, for those unschooled in Old Icelandic, may not be a tremendous help. But for those of us lucky enough to work with Holmfridur Hardadóttir ("Hörð’s Daughter") the pronunciation price of admission is well worth it. Holmfridur brings management experience focusing on brand design and management systems, and she is S+G’s answer to ensuring seamless integration of strategic and creative talent to solve client branding issues. Her talents enable her to bridge strategic insights and creative ideas with a close eye to the management of project plans, work streams, and resources.

Siegel+Gale lured Holmfridur away from FutureBrand where she managed large-scale brand identity and implementation projects. She also acted as a client-relations lead to ensure deliverable quality, profitability, not to mention client and team satisfaction. Client engagements included re-branding, launch communications, and brand management for the Intel masterbrand and products; ongoing brand implementation and communications for UPS, and brand optimization and implementation for the Marriott Full and Select service brands.

Holmfridur earned her master’s in sculpture and has lived, among other garden spots in the USA, in Iowa. When asked about her recent relocation to Los Angeles, she quipped, "I just wish there was a chance for more driving."

We think she was joking.