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Holly Moore is a Partner with the Yankelovich MONITOR consulting group. She manages client accounts and provides clients with consultation and analysis of consumer lifestyle trends. Her clients include several leading media and advertising groups, as well many leading financial services, consumer products and retail companies. Holly enjoys writing about consumer, social and cultural trends and is the editor of the weekly MONITOR Minute. She also oversees the development of content for the Think Tank, Yankelovich s online library of premium content. Before joining Yankelovich, Holly was an associate manager with Turner Broadcasting s Marketing Solutions Group. In that role, she developed strategic positioning and new programming for Turner properties such as CNN and created integrated marketing platforms for its advertising clients. Previously, Holly was the international editor for AdWeek magazine and a reporter with MediaWeek magazine. Holly holds a M.S. degree in media and communications from the London School of Economics and Political Science and a B.A. degree from New York University, where she studied journalism. She has also studied with the Chartered Institute of Marketing in the U.K. | 