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Hervé joined the company as a sales manager in 1992 and quickly rose through the ranks, mastering the software licensing business as sales and marketing director, as well as general manager, before assuming his current position.
Prior to his ASAP experience, he spent six years with Computer Associate's microcomputing division in France as a sales manager, gaining important publisher-side industry knowledge and earning accolades as Best Account Manager of the Year for two consecutive years.
Hervé has been instrumental in building ASAP France to be the dominant business-to-business software services and hardware provider in France. Today, ASAP is one of the fastest-growing software resellers in all of Europe and consistently ranks among the top partners for all major software publishers, including Microsoft’s top five software resellers, in Europe. This is due in large part to the efforts of Hervé and his European team, which has grown international sales over 300% during the last five years. He has also led the expansion of sales operations into the UK, Germany, Belgium, Netherlands, and Spain and will soon set up operations in Italy.
Herve and team look forward to leading ASAP’s efforts to achieve SMB software distribution leadership in France, and diversifying ASAP’s offering in Europe through the development of a solutions selling model.
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