|
With top global athletes such as Maria Sharapova, Nike has been aggressively sharpening its focus on women’s fitness, emphasizing running, walking, cardio, yoga and fitness dance. The annual Nike Women’s Marathon, launched in 2004 in San Francisco, has become one of the largest women’s running events in the world. Nike’s dance fitness events, such as the globally popular RockStar Workout, and innovative apparel and footwear products such as the Zoom Danzante have deepened connections with women worldwide and driven growth.
Heidi leads the global women’s fitness function as it deepens connections with consumers and grows its business.
Heidi most recently was vice president of U.S. apparel, leading the growth and development of Nike's approximately $1.6 billion branded apparel business across all categories in the United States. Prior to Nike, O’Neill held positions as the marketing director for the Dockers brand at Levi Strauss & Co and as Vice President, Management Supervisor, at Foote Cone & Belding in San Francisco.
| 