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Gregory P. Birdsall joined the company March 24, 2003 as the Chief Information Officer, responsible for technology solutions for the Hallmark family of companies. Mr. Birdsall came to the company from the position of 2nd Vice President of Application Architecture at Lincoln Financial Advisors, Inc, a subsidiary of Lincoln Financial Group Inc. Mr. Birdsall brings 16 year of Insurance-related IT experience to the company. Previously, he had served 3 years as Vice President of Systems Development for E.W. Blanch, a reinsurance intermediary, and served over 10 years with Gulf Insurance Group, a subsidiary of Travelers Insurance where he was the Director of IT Architecture. Prior to that, Mr. Birdsall developed Property and Casualty Insurance software for Equifax Insurance Services, Inc. | 