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As Executive Vice President, Managing Director, Greg Warren, 45, is the lead relationship manager for advertising and brand agency initiatives, in addition to overseeing client assignments such as CapitalOne Financial. He also spearheads shopper marketing programs including in-store, packaging and design solutions for MediaVest clients. Further, he serves as a member of MediaVest’s Executive Team.
A passionate believer that the really creative, interesting parts of the communication industry have migrated to the media side over the past years, Greg brings his 20 years of agency and design experience to this side of the business a welcome blend of skills and perspective needed to effectively guide clients in a world where everything is interconnected.
Prior to joining MediaVest, Greg served as SVP, Managing Director, at i4design, where he oversaw strategic design solutions, with an emphasis on packaging, point of sale and corporate identity for a diverse roster of clients including Philip Morris and Quaker. In this role, he gained significant new business as well as the first-ever AOR for Kellogg Snacks Division work which went on to garner best in class recognition from Wal-Mart.
Greg also demonstrated his acumen for delivering results-driven, award-winning design solutions during tenure with Landor Associates, directing all agency work for the Global Frito Lay business and leading efforts into international markets, including overseeing retail branding, corporate identity, and new product ideation.
Greg spent several years of his career rising through the ranks of Leo Burnett, culminating in his role of SVP, Account Director, where he spearheaded strategy and development for Disney Foods and Beverages line and led an award-winning United Nations/Ad Council effort addressing the global AIDS crisis. | 