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Greg Waldbaum brings years of entrepreneurial experience and success to his latest venture, Firehouse Animal Health Centers. With proven expertise in marketing, strategic planning, technology and finance, Greg focuses on strategic direction, financial planning, and mergers & acquisitions for the Company. Prior to teaming up with Dr. Rogers to found Firehouse, Greg spent 15 years creating unique products and companies, all with a focus on exceptional quality and remarkable customer service. A former member of the senior marketing team for Ralston Resorts’ Breckenridge, Keystone and Arapahoe Basin Ski Resorts, Greg went on to found a pioneering Internet and technical consulting firm, Green Room Productions, which provided online solutions for the travel and hospitality industries. Green Room’s clients included such global brands as Walt Disney Attractions and Virgin Atlantic Airways. In 1998, Greg sold Green Room to $400 million Internet consulting company iXL Enterprises, Inc. and began running iXL’s $100 million Western Region. While at iXL, Greg joined forces with Dr. Rogers to subsequently found an iXL Ventures company, Zoaport Animal Health, to create a business-to-business portal for the animal health industry. Greg then went on to fund and launch Denver-based Max Burgerworks, and sister company Max Sports & Entertainment. In 2003, Max Burgerworks was rated one of Denver’s top 20 new restaurants by 5280 Magazine. Greg has a BA from Dartmouth College and a Masters Degree in Business Administration from Washington University. A Denver native, Greg spends a great deal of time with his wife, Abby, two sons, Max and Joe, and black lab, Indigo. In his free time, Greg enjoys Italian language and art, playing squash, cooking, skiing, and coaching lacrosse | 