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Giovanni (Gio) Calabro brings over 10 years of experience leading interactive research and design efforts for a wide range of business sectors. Currently, Gio serves a diverse client base including AOL, U.S. News & World Report, National Geographic, and Coldwell Banker Commercial. Prior to Siteworx, Gio lead and energized the design team responsible for Washingtonpost.com, including driving the user experience strategy, conducting in-depth user testing and analysis, developing user interaction models, personas, and interactive wireframes. Gio also organized coverage and coordinated design strategy for special projects such as "Sitewide Redesign," "Iraqi War," "Elections 2004," and "D.C. Sniper Coverage" for Washingtonpost.com. His team's unique approach to covering the D.C. Sniper story was covered as a case study in the use of multimedia and interactivity in the book, "Flash Journalism: How to Create Multimedia News Packages." | 