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George Gallate was recently appointed to the newly-created positions of CEO of Euro RSCG 4D and Executive Vice President, Euro RSCG Worldwide. George is responsible for the global leadership and development of activity within Euro RSCG's marketing services capabilities including direct marketing, digital marketing, data, and sales promotion. He has been Global CEO of Euro RSCG Interaction since 1998, and has played a key role since 1995 in building Euro RSCG's interactive marketing expertise to one of the strongest in the world. George is also Euro RSCG's Global Brand Director for Intel, a client he has worked with for the past 12 years. In this role, George manages all aspects of worldwide brand management and development, as well as program implementation.With an early understanding of the importance of integrated marketing, George has played a key role in building Euro RSCG's integrated and interactive marketing expertise throughout the world. During his 18 years with the organization, George has worked for Euro RSCG in Australia, Singapore, and New York. In 1986 he joined The Ball Partnership, which later became Euro RSCG Direct, in Sydney as Account Director. In 1988 he became a partner, managing the majority of the agency's direct business, including Intel, Xerox, Philips, British Airways, and BMW. In 1989 he was appointed the agency's Client Service Director for direct business.In 1993 George was named Managing Director of Euro RSCG Direct and a Managing Partner of Euro RSCG Partnership in Australia, where he spearheaded the launch of the agency's Interactive group. During his tenure as Managing Director, Euro RSCG Direct was the most awarded direct marketing agency in Australia, and won the Asian Direct Marketing Awards' coveted "Best of the Best" twice. In 1996 George moved to Singapore to become a Regional Director and was responsible for Integrated Marketing for the Asia Pacific region. In this role he developed the region's marketing services capabilities and launched the interactive operations in Hong Kong and Thailand.He was also involved in all new business efforts for the region, including the win of Dell Computers. In 1998 George became Global Brand Director for the Intel account and moved to New York to join the Euro RSCG headquarters team. George is a graduate of the University of New South Wales. He began his career at Ogilvy & Mather Sydney in 1984 as an account executive.Speaking Engagements 2001: Interaction, Conversation, Transformation - International Advertising Festival, Cannes 2000: Keynote Speaker, Mexico Advertising Association 1999: Keynote Speaker, Israel Advertising Association 1997: Keynote Speaker, Asian Direct Marketing Symposium 1996: Keynote Speaker, Asian Direct Marketing Symposium Expert Topics Interactive Marketing Integrated Marketing Technology Marketing Juries 2003: Interactive Jury Member, London International Advertising Awards2002: Jury President, CyberLions International Advertising Festival1997: Chairman, Asian Direct Marketing Awards1996: Jury Member, Asian Direct Marketing Awards | 