With an Honours degree in Marketing from the UK, Gavin started his career with McDonalds Restaurants Ltd, UK before moving to Enesco European Giftware, a leading direct sales giftware company. After 3 years on the client side Gavin moved into Direct Marketing agencies working in financial services, automotive, travel, utilities and communications client sectors. After working in the UK, with short periods in the US and France, Gavin moved to Australia in 1998. Here he joined DDB Rapp Collins, heading up Direct Marketing across accounts including TABCORP, Cadbury, Mobil, and Michelin. In 1999 Gavin founded the advertising agency Reality Group in Melbourne, attracting clients such as Holden, BP, TABCORP, Saab Australia, Tontine and Dennis Family Corp. In 2005 he founded Factory212 which he merged with Sputnik Agency in 2006. Gavin continues as Managing Director of Sputnik Agency, which in 2007 won B&T Interactive Agency of the Year.
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