Gary Getz is a Managing Director of Strategos who, in twenty-five years as a marketer, strategist and consultant, has worked with clients - in industries from orange juice to computers, and from wireless communications to insurance - on resolving their most significant business strategy, corporate growth, and customer and channel management issues. In his work, Gary has collaborated with organizations to re-conceive definitions of their businesses; set strategies to redefine the bases of competition in their industries; develop and launch new business ventures; create new offerings to meet articulated and unarticulated market needs; initiate customer behavior data mining and web-based marketing efforts; decrease customer acquisition costs; increase customer retention and profitability; redefine channel, trade management, customer service, and promotion strategies; and develop and implement effective organizational designs. Gary's book Customer Equity (with Robert Blattberg, Ph.D., and Jacquelyn Thomas, Ph.D.; Harvard Business School Press, 2001) focuses on how companies can evaluate the financial value of their customer relationships to guide all of the investments they make in customer-related activities. His work has also been published in Fortune Magazine, Harvard Management Update, European Management Journal, The Handbook of Business Strategy, Internet World, and in Planning Review. Prior to joining Strategos, Gary was Managing Principal at growth strategy consulting firm Integral, Inc., and led the worldwide strategy practice for Gemini Consulting. Gary holds a BSE in Chemical Engineering from Princeton University and an MBA from Harvard.