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Fred began his advertising career by managing advertising for First Bank System. Pat Fallon recruited Fred to the agency side at Martin/Williams Advertising and then asked him to be one of the founding partners of Fallon. Today, Fred's role is less involved with account management and more involved with talent development as Fallon expands both its scope of services and its geographic reach. In this capacity, he is the Chief Learning Officer, runs Fallon University, and guest lectures at the University of Minnesota's Carlson School of Management. To mark the 25th anniversary of the firm they founded together, Fred teamed with his partner, Pat Fallon, to write "Juicing the Orange," a book about applied creativity to business problem-solving, published by Harvard Business School Press. A native of Minnesota, Fred is very involved in local business and nonprofit organizations. Fred has directed the successful advertising efforts of the Minnesota Business Partnership (a lobbying coalition of Minnesota companies) and the Minnesota Department of Tourism, as well as two gubernatorial campaigns. He is involved as an adviser or board member to several national children's organizations. He graduated from St. John's University and now serves on their Board of Regents. | 