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Fionnuala (Fionn) Downhill is the Chief Executive Officer and President of Elixir Systems. Established in February 2003 they are a boutique agency which provides a customized approach for individual clients. They are experts in the field of organic search engine optimization (SEO). They provide customized online marketing plans using organic SEO, paid advertising, and online public relations. They have developed their own proprietary software to track ROI and reduce CPA. She believes that the cornerstone of Elixir Systems is delivering value and excellent customer service. After completing her management education, Fionn specialized in training. She received advanced training qualifications with the prestigious Guardian Business Service and the Industrial Institute of Great Britain and worked with organizations such as British Airways, and Price Waterhouse. Fionn is very involved in the advancement of search engine marketing and is a strong advocate for best business practices in the industry. She is the chair of the Search Engine Marketing Professional Organization (SEMPO) Education Committee. She was a member of the working group that launched the Search Engine Marketing Association of North America (SMA-NA) first membership drive and board of directors election. | 