Fernando Ortiz-Barbachano, CPC is President of Barbachano International and also co-founder and Principal of Challenger Gray & Christmas S.C. in Mexico. His entrepreneurial background in formulating strategy and launching aggressive business growth campaigns in the Mexican Market brings a highly desirable value to our organization as well as his in-depth experience in Human Relations. Fernando currently directs both Barbachano International throughout the Americas and our sister company Challenger Gray & Christmas S.C. in Mexico. He has positioned both companies amongst the industry leaders in their respective categories and continues to grow the businesses in double digit numbers. Prior to joining Barbachano International, Fernando was Sales & Marketing Director for Ernest & Julio Gallo Wine Company where he was instrumental in launching the successful market introduction of Gallo products throughout Mexico and established several brands as national category leaders. In addition to his search expertise, Fernando also has broad experience in sales and marketing in financial services with New York Life in the United States. He earned his Bachelor degree in Business Administration - Finance from San Diego State University and has received the Certified Personnel Consultant certification. Fernando has been quoted in the Business Employment section of the Wall Street Journal, as well as many other publications on Mexico Employment issues and trends. He is an active member of the Western Maquiladora Trade Association, SHRM, California Staffing Professionals, and the National Association of Personnel Services. He has established affiliations with Careernet International and NPA, and is a frequent speaker and expert on Mexico labor issues, talent acquisition, retention, and change management.