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Felicia Rogers is an Executive Vice President at Decision Analyst. Felicia manages a group of Client Service teams. Learn more Felicia joined Decision Analyst’s Client Service staff in 1989. During her 15+ year career at Decision Analyst, Felicia has been instrumental in designing and implementing research programs to help clients develop and launch new products, evaluate and refine product positioning and advertising campaigns, and improve brand strategies. Felicia is experienced in both consumer and business-to-business research, and is a seasoned qualitative as well as quantitative researcher. Felicia is a native of Texas, and earned a Bachelor of Business Administration degree with a concentration in Marketing from the University of North Texas. | 