Ethan is responsible for the development of MVI’s products, research, and consulting initiatives in Europe. He conducts retail insight workshops for MVI’s clients in more than 15 countries annually. Sinick has presented key research at major industry events such as, ECR Europe and IFM. Ethan also oversees and contributes articles developed for MVI’s international retail magazine, Selling Global Leaders.

Ethan has led the development of industry leading research on the phenomenon of hard discount growth, market development in Eastern Europe, the future of private label, pan-European product sourcing and category value creation. Under his direction, his strong team ensures that MVI’s insights are grounded in a detailed fact-based understanding of leading European retailers like Tesco, Lidl, Kaufland, Auchan, Carrefour, Metro, Wal-Mart and Amazon.com.

Prior to opening MVI’s first European office in London during 2003, Ethan was based in MVI’s global headquarters. Ethan graduated Cum Laude with a BA in English and History from the University of Rochester in New York, USA.