Erika von Hoyer (VP, Marketing) has earned a reputation for successfully marketing and selling technology-based subscription programs. With over 15 years in the industry, she has developed strategies for lead generation, value creation and relationship building, supporting both retention and bottom-line growth. In addition to serving as a speaker in the industry, her marketing strategies have been cited in publications including 1to1 Media., A division of Peppers & Rogers Group. Prior to joining SkillSurvey, Erika worked for Bentley Systems and for Analytical Graphics. She received a B.S. from Syracuse University and her MBA from Villanova University. She is an active member of the American Marketing Association and serves on the board of directors for two non-profit organizations.