Eric brings his considerable knowledge and application of business practices to the Business and Marketing sectors of Strategies 360. He is regarded as one of the country's leading experts in marketing and helped to pioneer some of the most significant developments in retail and sales marketing over the last two decades. The foundation for Eric's business background was laid during the eight years he spent as a marketing professor at the Kellogg School at Northwestern University. He went on to co-found and direct the Center for Retail Management at Kellogg. Under his leadership, the Center became the largest academic marketing center of its kind. Eric was responsible for securing sponsorship by over fifty of the world's leading marketing and retailing companies, who in return, got access to the Center's cutting-edge applications of quantitative data analysis and information technology. Eric has worked with a wide range of organizations worldwide to help improve their marketing practices and capabilities. His client list includes Black & Decker, Bristol Myers Squibb, Cirrus, CVS, Coca Cola, Colgate Palmolive, Hallmark, Ito Yokado (Japan), Kodak, Kraft, Meiji (Japan), Microsoft, Quaker Oats, Redley (Brazil), S.C. Johnson, and Target Stores. Eric has traveled, worked and lived in Europe, South America, and Asia. He owned and managed his first business at the age of eight, raising flocks of chickens and selling their eggs. Kellogg School of Management at Northwestern University (MBA) and Stanford University (BA) by way of Albany, New York.