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Senior Vice President of Marketing, Eric Asche leads the marketing team and an alliance of advertising agencies in the development of high-impact campaigns to change society’s attitudes about tobacco. Examples include truth® and EX.
Asche joins the foundation from award-winning advertising agency GSD&M in Austin, Texas. At GSD&M, Asche served as Account Director, working with the foundation on several advertising campaigns, including Bob Quits, Mary Quits, Great Start®, Circle of Friends®, as well as overall foundation branding efforts. While with GSD&M, he also managed several national client brands including: AT&T, Southwest Airlines, Kinko’s and Wenner Media (Rolling Stone, US Weekly and Men’s Journal).
Prior to his work at GSD&M, Asche served as Director of Business Development for YClip, an advertisement tracking firm, where he secured software licensing deals with national retailers such as Linens ‘N Things, ULTA and CD Warehouse, in conjunction with financial institutions like Citi and Fleet, to track online advertising back to actual sales. His work also includes time on the client side with AmSouth Bancorporation, a southeastern financial institution with more than $50 billion in assets, where he implemented a network-wide branch merchandising re-design and developed multiple consumer and business-to-business campaigns. | 